LOG IN
HI, I'M LARS.

HI, I'M LARS

SCROLL

NORWEGIAN MUSIC CREATOR, PILOT, INVESTORAUTHOR OF HOW TO BUILD A PROFITABLE MUSIC CATALOG, LIVING IN THE SOUTH OF FRANCE.

ABOUT LARS

SCROLL

NORWEGIAN MUSIC CREATOR, PILOT, INVESTORAUTHOR OF HOW TO BUILD A PROFITABLE MUSIC CATALOG, LIVING IN THE SOUTH OF FRANCE.

ABOUT LARS

 

 

I HELP CREATORS BUILD PROFITABLE MUSIC CATALOGS.

I HELP CREATORS BUILD PROFITABLE MUSIC CATALOGS.

THREE WAYS I CAN HELP

THE NEWSLETTER 

The Music Entrepreneur is our free newsletter for music makers who want to grow a profitable catalog and build income on their own terms—no gatekeepers, no gimmicks.

SUBSCRIBE FOR FREE

READY TO BUILD?

Catalog Lab is our membership program for music creators who want to build a profitable catalog and earn recurring income - without chasing placements or industry gatekeepers.

JOIN THE CATALOG LAB

MY BOOK

In this book, I’m showing you how to build a profitable music catalog, and monetize your music in a way that’s different from the traditional route.
Audiobook included.

GET THE BOOK

CREATE. BUILD. PROFIT.

After nearly 30 years in the music business, I stepped off the treadmill in 2019 and started a new life in Provence, France.

During covid, I built a strategic music catalog on my own — no gatekeepers, just consistent work. That catalog now generates over $500K/year, and I’m aiming to double it.

Today, I invest in companies in the digital sector and keep growing my music business. Through this site, I share what I’ve learned to help other creators turn their skills into stable, recurring income.

Your creativity is your greatest asset. With the right strategy, it can fund the life you want.

NEWS & STORIES

My interview with Nathan Barry

May 19, 2025

Music creator roles ranked by Income potential

Dec 18, 2024

2024 Review - Steady Steps, Big Shifts.

Nov 29, 2024

READY TO THINK LIKE A CATALOG BUILDER?


Learn how to turn your music into a steady income stream. Subscribe to the free
 newsletter for real strategies, proven insights, and honest advice to help you grow a profitable music catalog. All you need to do is sign up, it's that simple.

Your privacy is important to us. You can unsubscribe at any time.