What is the Catalog Lab™?
✔︎ A membership program that guides professional music creators through every step needed to build a strategic, scalable, and profitable music catalog.
✔︎ A practical, results-focused course that equips you with the knowledge, tools, and strategies to generate recurring revenue from your music.
✔︎ A proven system designed to pay for itself many times over through sustainable, long-term income.
✔︎ Ongoing exclusive content — including videos, blog posts, and Q&A sessions — focused on helping you make money as a music creator.
Why Catalog Lab?
Is your income inconsistent and fluctuates like this?
For most music creators, managing finances feels like a bumpy, stressful ride.
The unpredictable nature of project-based work, inconsistent streaming revenue, and the constant hustle to land the next opportunity often lead to stress and financial insecurity. This cycle can make it difficult to plan ahead, invest in your craft, or even enjoy the creative process.
The Catalog Lab was designed to break that cycle.
By focusing on building a profitable and scalable music catalog, this program teaches you how to create sustainable income streams that grow over time. Instead of relying on sporadic payments or waiting for big breaks, you’ll learn proven strategies to develop, market, and monetize your music consistently.
Imagine this...
You have a stable $5,000, $10,000, or even $50,000 flowing into your account every month—automatically.
This is not a dream.
I have done it, and YOU can too.
Catalog Lab is perfect for:
Musicians
Whether you're a solo performer or part of a band, the Catalog Lab helps you create a strategic catalog that not only showcases your talent but also builds a steady stream of income to support your career.
Music Producers
For producers, this membership is perfect for turning your finished tracks and production projects into a well-organized, revenue-generating catalog that maximizes your hard work and creativity. This is the strategy you need to grow your business.
Artists
If you're an artist looking to gain financial independence, the Catalog Lab guides you through building a catalog that captures your unique sound, builds an audience and transforms it into a dependable source of income.
Songwriters
The Catalog Lab is ideal for songwriters who want to go an alternative way and turn their compositions into a consistent income source, empowering them to focus on their craft while building long-term financial security.
But, it isn't for everyone
🚫 This program is not for those who haven't yet learned how to record themselves or create a finished product, or for anyone expecting instant earnings without putting in the work.
🚫 It’s also not suited for those seeking shortcuts or 'get rich quick' schemes, people who are impatient and need immediate income, or individuals who aren't willing to invest time in learning and improving. So, are you just interested, or are you committed to changing your life?
Building a strategic music catalog is a bit like investing in a rental property. It will generate money for as long as you own it.
A music catalog can completely
change your life - it did for me.
If we haven’t met before - Hi, my name’s Lars 👋
I'm a Norwegian music creator living on a vineyard in the south of France, fully supported by the income from my music catalog.
In 2018, after nearly 30 years in the music industry and a constant struggle to create stable, predictable income, I decided to completely reinvent my strategy and approach as a music creator.
Since then I've developed a music catalog that has earned over $1M so far. It's currently bringing in close to $50,000/month, and it's still growing.
(My current goal is to expand my music catalog to achieve $100,000 in monthly revenue.)
All of this started as an experiment, testing the possibility of monetizing my music and skills in a way different from what I've been doing in the music industry for the past 25 years.
The lessons I've learned during this project have shown me that as a music creator, you can create a different kind of life — one with more control and, ultimately — more income.
Let's work together!
Based on my own journey, I've created the Catalog Lab™, an online membership designed exclusively for artists, musicians, songwriters and music producers who wants to build a profitable music catalog that eventually generates enough money so you can live from it.
Maybe it's time to invest a part of your time this year to build something that has the potential to change your financial future drastically? Like it did for me.
I'll teach you everything I know, so you can get up to speed faster. There are no magic tricks. No fluff. Only valuable information and strategies that will help you become a smarter music creator. Why? Because everything in your life changes when you start having recurring income you can trust.
I hope to see you inside.
Catalog Lab™ is designed to pay for itself many times over!
Here's What You Get
When You Join The Catalog Lab:
THE VIDEO COURSE
Learn at your own pace
Our video course is designed to fit seamlessly into your busy schedule. With access to a comprehensive library of high-quality, pre-recorded sessions, you can dive into the lessons at any time that suits you.
Access easy-to-follow lessons designed to help you build your profitable music catalog effectively. Whether you're an early bird or a night owl, you'll find the flexibility to learn and revisit the content as often as you need, ensuring you can absorb the material fully and at your own speed.
What You'll Learn:
The 8 Sessions You Don't Want To Miss:
✇ In-depth video lessons
✇ 8 modules
✇ Step-by-step guide
✇ Take your own time
✇ Workbook
✇ On all devices
✇ Taught by Lars
ENROLL NOW
Session 1: Laying the Foundation
OVERVIEW:
Understand the essentials of catalog creation and why a strategic approach matters. Introduction to building a profitable catalog and understanding the 5 Laws of Catalog Building.
Session 2: The Spark - Starting up
OVERVIEW:
Take the first steps and discover how to calculate your streaming rate, develop sustainable habits, and stay patient as you lay the foundation for long-term success.
Session 3: Goal Setting
OVERVIEW:
Learn how to set meaningful goals and build a consistent workflow to reach them. This module covers practical techniques for defining and tracking your objectives, staying motivated, and maintaining steady progress.
Session 4: The Creation Phase
OVERVIEW:
Learn strategies for composing and producing music within your unique skills and style. Harness inspiration, streamline your workflow, and create content that aligns with your strengths, ensuring consistency.
Session 5: Distribution Strategy
OVERVIEW:
Explore the best platforms and methods to distribute your music for maximum exposure and income. Choosing the right distribution partners, leveraging multiple platforms, and best practices for consistent releases.
Session 6: Marketing& Playlists
OVERVIEW:
Develop a marketing plan to drive traffic and engagement to your music catalog. Effective marketing techniques, social media strategies, building an audience, and how to reach music supervisors and other potential partners.
Session 7: Launch and Release
OVERVIEW:
Master the art of launching and releasing your music with impact, without spending a ton of marketing $. Learn how to plan, optimize release timing, and sustain momentum to maximize your music's reach and engagement.
Session 8: Scaling & Sustaining
OVERVIEW:
Learn how to grow your catalog and income over time while maintaining quality and consistency. Strategies for expanding your catalog and managing your work for long-term success and profitability.
THE BOOK
Workbook
You didn’t think this course was just theory, did you?
I've written a book filled to the brim with practical exercises and action steps to make sure you implement everything you’re learning to your own catalog.
MONTHLY VIDEOS
Exclusive Content Just for Members
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Real feedback videos where I review member catalogs, share honest insights, and suggest next steps.
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Private updates with fresh tactics, tools, and ideas I’m testing inside my own catalog business.
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Bonus lessons when I discover something worth sharing — like a smart new metadata strategy or distribution tip.
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Unfiltered Q&As where I answer the questions that don’t make it into the course videos.
THE SUPPORT
One of the most valuable parts of any journey like this is having a place to turn when you feel stuck.
Beyond the course content, the workbook, and all the bonus resources, you'll also get your questions answered through videos I post inside the program throughout the year. I’ll share updates from my own journey, what’s working for me right now, and advice you can apply directly to your own path.
Enroll in the program for 14 days, risk-free!
I want you to be 100% confident when you invest in the Catalog Lab program.
That’s why I'm offering you a 14-day money back guarantee!
Purchase With Secure Payment
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