What is the Catalog Lab?
✔︎ An online program guiding professional music creators through every step needed to build a strategic, scalable, and profitable music catalog.
✔︎ A practical and results-focused online course that equips music creators with the knowledge and tools to generate recurring revenue from their music.
✔︎ A program designed to pay for itself many times over.
✔︎ Exclusive videos, blog posts and Q&A sessions on how to make money as a music creator.
Why Catalog Lab?
Is your income inconsistent and fluctuates like this?
For most music creators, managing finances feels like a bumpy, stressful ride.
The unpredictable nature of project-based work, inconsistent streaming revenue, and the constant hustle to land the next opportunity often lead to stress and financial insecurity. This cycle can make it difficult to plan ahead, invest in your craft, or even enjoy the creative process.
The Catalog Lab program was designed to break that cycle.
By focusing on building a profitable and scalable music catalog, this program teaches you how to create sustainable income streams that grow over time. Instead of relying on sporadic payments or waiting for big breaks, you’ll learn proven strategies to develop, market, and monetize your music consistently.
Imagine this...
You have a stable $5,000, $10,000, or even $50,000 flowing into your account every month—automatically.
This is not a dream.
I have done it, and YOU can too.
Catalog Lab is perfect for:
Musicians
Whether you're a solo performer or part of a band, the Catalog Lab program helps you create a strategic catalog that not only showcases your talent but also builds a steady stream of income to support your career.
Music Producers
For producers, this program is perfect for turning your finished tracks and production projects into a well-organized, revenue-generating catalog that maximizes your hard work and creativity. This is the strategy you need to grow your business.
Artists
If you're an artist looking to gain financial independence, the Catalog Lab program guides you through building a catalog that captures your unique sound, builds an audience and transforms it into a dependable source of income.
Songwriters
The Catalog Lab program is ideal for songwriters who want to go an alternative way and turn their compositions into a consistent income source, empowering them to focus on their craft while building long-term financial security.
But, it isn't for everyone
🚫 This program is not for those who haven't yet learned how to record themselves or create a finished product, or for anyone expecting instant earnings without putting in the work.
🚫 It’s also not suited for those seeking shortcuts or 'get rich quick' schemes, people who are impatient and need immediate income, or individuals who aren't willing to invest time in learning and improving. So, are you just interested, or are you committed to changing your life?
Building a strategic music catalog is a bit like investing in a rental property. It will generate money for as long as you own it.
A music catalog can completely
change your life - it did for me.
If we haven’t met before - Hi, my name’s Lars 👋
I'm a Norwegian music creator living on a vineyard in the south of France, fully supported by the income from my music catalog.
In 2018, after nearly 30 years in the music industry and a constant struggle to create stable, predictable income, I decided to completely reinvent my strategy and approach as a music creator.
Since then I've developed a music catalog that has earned over $1M so far. It's currently bringing in close to $50,000/month, and it's still growing.
(My current goal is to expand my music catalog to achieve $100,000 in monthly revenue.)
All of this started as an experiment, testing the possibility of monetizing my music and skills in a way different from what I've been doing in the music industry for the past 25 years.
The lessons I've learned during this project have shown me that as a music creator, you can create a different kind of life — one with more control and, ultimately — more income.
Let's work together!
Based on my own journey, I've created the Catalog Lab™, an online program designed exclusively for artists, musicians, songwriters and music producers who wants to build a profitable music catalog that eventually generates enough money so you can live from it.
Maybe it's time to invest a part of your time this year to build something that has the potential to change your financial future drastically? Like it did for me.
I'll teach you everything I know, so you can get up to speed faster. There are no magic tricks. No fluff. Only valuable information and strategies that will help you become a smarter music creator. Why? Because everything in your life changes when you start having recurring income you can trust.
I hope to see you inside the program.
Catalog Lab™ is designed to pay for itself many times over!
Here's What You Get
When You Join The Catalog Lab:
THE VIDEO COURSE
Learn at your own pace
Our video course is designed to fit seamlessly into your busy schedule. With access to a comprehensive library of high-quality, pre-recorded sessions, you can dive into the lessons at any time that suits you.
Access easy-to-follow lessons designed to help you build your profitable music catalog effectively. Whether you're an early bird or a night owl, you'll find the flexibility to learn and revisit the content as often as you need, ensuring you can absorb the material fully and at your own speed.
What You'll Learn:
The 8 Sessions You Don't Want To Miss:
✇ In-depth video lessons
✇ 8 modules
✇ Step-by-step guide
✇ Take your own time
✇ Workbook
✇ On all devices
✇ Taught by Lars
ENROLL NOW
Session 1: Laying the Foundation
OVERVIEW:
Understand the essentials of catalog creation and why a strategic approach matters. Introduction to building a profitable catalog and understanding the 5 Laws of Catalog Building.
Session 2: The Spark - Starting up
OVERVIEW:
Take the first steps and discover how to calculate your streaming rate, develop sustainable habits, and stay patient as you lay the foundation for long-term success.
Session 3: Goal Setting
OVERVIEW:
Learn how to set meaningful goals and build a consistent workflow to reach them. This module covers practical techniques for defining and tracking your objectives, staying motivated, and maintaining steady progress.
Session 4: The Creation Phase
OVERVIEW:
Learn strategies for composing and producing music within your unique skills and style. Harness inspiration, streamline your workflow, and create content that aligns with your strengths, ensuring consistency.
Session 5: Distribution Strategy
OVERVIEW:
Explore the best platforms and methods to distribute your music for maximum exposure and income. Choosing the right distribution partners, leveraging multiple platforms, and best practices for consistent releases.
Session 6: Marketing& Playlists
OVERVIEW:
Develop a marketing plan to drive traffic and engagement to your music catalog. Effective marketing techniques, social media strategies, building an audience, and how to reach music supervisors and other potential partners.
Session 7: Launch and Release
OVERVIEW:
Master the art of launching and releasing your music with impact, without spending a ton of marketing $. Learn how to plan, optimize release timing, and sustain momentum to maximize your music's reach and engagement.
Session 8: Scaling & Sustaining
OVERVIEW:
Learn how to grow your catalog and income over time while maintaining quality and consistency. Strategies for expanding your catalog and managing your work for long-term success and profitability.
THE BOOK
Workbook
You didn’t think this course was just theory, did you?
I've written a book filled to the brim with practical exercises and action steps to make sure you implement everything you’re learning to your own catalog.
THE COMMUNITY
24/7 support and fellowship
Our online community is an integral part of the Catalog Lab program.
- Engage with Peers 24/7: Gain access to a global community available day and night, ready to collaborate, offer feedback, and share groundbreaking ideas.
- Learn from Collective Experience: Tap into the collective wisdom of the group, learning from the successes and setbacks of peers who are as invested in their careers as you are.
- Access to the Q&A bank: You can message me directly once your in the program and receive answers from myself, your fellow students, or explore the extensive bank of previously asked questions and answers for quick solutions and insights. You're never alone during the process.
The Support
Do It Together - Video Course + The Support
One of the most valuable aspects of any process like this is the ability to have your questions answered when you're feeling stuck.
Beyond the Catalog Lab video course and the workbook, and extra resources, this program includes 12 month access to our music creator community, live calls and a ton of resources.
You will get more advice, additional insights, peer accountability, and the insurance of knowing that you’ll have a sounding board when you need one.
Enroll in the program for 14 days, risk-free!
I want you to be 100% confident when you invest in the Catalog Lab program.
That’s why I'm offering you a 14-day money back guarantee!
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