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Hey! I'm Lars.

Welcome to Provence! After 25 years in the international music industry (yep, I’m that old), I now live on a vineyard in the south of France with my wife, Emelie, and our two youngest children, Lily and Lukas.

Over the last few years, I’ve built a peaceful life and rediscovered the joy of creating music, reconnecting with the passion that first drew me to it.

When I’m not working in the studio, you’ll likely find me flying airplanes as I work toward my Private Pilot License (PPL).

Hey! I'm Lars.

 

Welcome to Provence!
After 25 years in the international music industry (yep, I’m that old), I now live on a vineyard in the south of France with my wife, Emelie, and our two youngest children, Lily and Lukas.

Over the last few years, I’ve built a peaceful life and rediscovered the joy of creating music, reconnecting with the passion that first drew me to it.

When I’m not working in the studio, you’ll likely find me flying airplanes as I work toward my Private Pilot License (PPL).

But life wasn’t always like this. In 2018, after a long career in the music business, I started to lose the inspiration and joy I once felt working with music. It just wasn’t as fun as it used to be, mainly because it was becoming increasingly difficult to generate a stable income.

Quite frankly, I was tired of pitching songs, going to sessions, and writing tracks that often ended up on a hard drive, never seeing the light of day. 

I knew I needed to take control of my financial situation and my future. So, I decided to make a change and try a different approach.

While you might assume that our dream home and relaxed lifestyle in France are funded by hit songs or artist management success, the truth is quite different.

During my last few years working as a professional music producer and manager, I saw how increasingly difficult it was to break through the noise of the constant stream of new releases. But over time, I learned a lot about the industry, and I saw a clear opportunity in the world of music catalogs.

So, since 2018, I’ve become a strategic music catalog builder. I've built a stable and growing income from a highly profitable catalog that I created on my own in my studio. That catalog is generating $50K a month and has changed the way I think about how to monetize my music.

Music Income Accelerator

I started receiving questions from other music producers, artists, and songwriters about how I had done this. So, I decided to write a book called How to Build a Profitable Music Catalog. It’s a bit of a niche book, but it breaks down the process and the mindset behind building a music catalog as a solo music creator.

I’ve also been speaking at conferences and teaching this catalog-building concept to music students. I’ve seen some of them earn much more than they used to.

But it’s the peace of mind that comes from having a steady and growing income that truly makes the difference. As a creative, worrying about money is such a waste of energy, and it drains so much of your creative power.

I really wish I had understood this earlier in life, and now I’ve made it my mission to teach other creators what I’ve learned.

 

Join Our Catalog Builder Community


Are you working on building your music catalog? Want to connect with me and other creators who’ve successfully turned their music into reliable income? The Catalog Lab program is the place for you.

Let’s spend the next 12 months together, creating music, sharing insights, and growing your catalog to new levels—one track at a time.

Sign up below, and I'll send you some more information to help you get started.