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Hi, I'm Lars.

Hi, I'm Lars.

I help creators build profitable catalogs.


I’m a Norwegian music creator, author, and pilot. After 30 years in the music industry, I’ve built a life I love in the south of France, fully supported by my music catalog—one that now generates $50K per month.

Along the way, I’ve managed artists, produced music, mentored on Idol, and taught the business of music. I’m also the author of How to Build a Profitable Music Catalog.

Outside the studio, I’m a private pilot who enjoys life on our farm — creating olive oil, spending time with my family, and working on various business projects.

Read my story

Create. Build. Profit.

After nearly 30 years in the music business, I jumped off the treadmill in 2019 and started a new chapter — as a solo music creator in the south of France.

I spent the covid years quietly building a massive, strategic music catalog — all on my own, in my little studio, with no gatekeepers.

Today, through my website and the Catalog Lab program, I share what I’ve learned. I help music creators turn their music and skills into reliable, recurring income — the kind that brings freedom, peace of mind, and a real sense of possibility.

Your creativity is your greatest asset. And with the right strategy, it can become the foundation for lasting income — and the freedom you truly deserve.

My Book

For decades, building strategic music catalogs has largely been the domain of major record labels. In this book, I’m showing you how to build a profitable music catalog, and monetize your music in a way that’s different from the traditional route. You can order the physical book on Amazon.com, or order the eBook for immediate download below. BONUS:  Audiobook version included. 

GET THE eBOOK NOW

Watch My Interview with Nathan Barry

I recently sat down with Nathan Barry to share my journey, insights, and best advice on creating recurring revenue from music. Check out the full interview here.

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You're at the end of the tape!